Idaho Meth Project
Lori Otter speaking at "Givin' Meth the Boot" Fundraiser Luncheon in Coeur d'Alene
The Idaho Meth Project was founded by Governor and First Lady Otter in January 2008. The primary objective of the Idaho Meth Project is to reduce the prevalence of first-time Meth use in Idaho. To accomplish this goal, the Idaho Meth Project has launched an integrated program consisting of an ongoing, research-based messaging campaign – supported by targeted media, community outreach, and public policy initiatives – that realistically and graphically communicates the risks of Meth use.
Thanks to the support of hundreds of volunteers, along with thousands of TV, radio, print and billboard ads that have been broadcast throughout the state, recent data demonstrates that as a result of the Idaho Meth Project, more Idaho teens and young adults view Meth as dangerous, and they are more aware of the specific, negative effects of trying Meth even once.